ChatGPT names a business when it finds it in its sources and considers it a fit. Your chances rise when your website is reachable for OpenAI's search and says in clear sentences what you offer, where and for whom. Add a well-kept Google Business Profile and mentions on other sites. Whether and when an AI names you is decided by its provider alone.
Where does ChatGPT get its answers from?
For current questions ChatGPT searches the web and summarises what it finds. For this search OpenAI uses its own crawler called OAI-SearchBot. According to OpenAI, sites that block it do not appear in ChatGPT's search answers.
So check your website's robots.txt file. If it blocks OAI-SearchBot, ChatGPT cannot read your pages for its search. According to OpenAI, a change to robots.txt takes effect after about 24 hours.
Source: OpenAI: Overview of OpenAI Crawlers, accessed 13 Oct 2026
Why does this matter for a small business?
Many people ask an AI before they search. According to Bitkom, half of internet users in Germany use an AI chat instead of a classic search engine at least sometimes, and 24 percent often use the AI summary in search engines without looking at the results below.
Whoever is missing from the answer is not seen at all in these cases. That is especially true for questions about a business nearby.
Source: Bitkom: Internet search in transition: half already use AI chats, 20 Nov 2025
What needs to be on my website?
Write so that every sentence makes sense on its own: what you offer, for whom, where and on what terms. A clear sentence can be quoted, a slogan cannot.
Answer the questions customers ask on the phone, on pages of their own or in a questions section. Keep name, address and phone number the same everywhere, on the website and in the Google profile.
Do I need a special file or markup for AI?
For its AI Overviews and AI Mode, Google states plainly that there are no additional requirements and no special optimisation, and no AI-specific files or markup either. The page must be indexed and eligible to appear in search with a snippet.
The foundation remains a website search engines can read well, with content that really answers a question.
Source: Google Search Central: AI features and your website, updated 10 Dec 2025
Can a mention be bought or guaranteed?
No. Which businesses an AI names is decided by its provider, and the answers change from question to question. Whoever promises a certain mention promises something they do not control.
What can be measured is whether and how often your business appears for typical customer questions and who is named in your place. That is exactly what Agentiq Visibility measures every day.
How does Agentiq Visibility help?
Be found on Google, on the map and in AI answers.
- Google and AI assistants in one service
- Expert articles and a well-kept Google profile
- Monthly report with your rankings
From €99 a month, net, plus VAT.
Frequently asked questions
Can I tell ChatGPT to recommend my business?
No. A recommendation cannot be entered anywhere. You can only make sure that good and correct information about your business is online.
Do I need a new website for this?
Usually not. Often it is enough to make the existing site readable and add clear answers. Agentiq Visibility works with your existing website.
Which AI systems does Agentiq Visibility measure?
In the Agent tier ChatGPT, Gemini and Google's AI Overviews, in Team 6 systems, in Department all of them, including Claude, Grok, DeepSeek and Mistral. The report names only systems that actually answered.
How quickly will I see a change?
That cannot be predicted. New content has to be found and read first, and every system updates differently. That is why we measure regularly instead of promising a date.
What does Agentiq Visibility cost?
Agent €99, Team €299 and Department €499 a month, net, plus VAT. The first 14 days are free, after that the contract can be cancelled monthly.
Sources
- OpenAI: Overview of OpenAI Crawlersaccessed 13 Oct 2026
- Bitkom: Internet search in transition: half already use AI chats20 Nov 2025
- Google Search Central: AI features and your websiteupdated 10 Dec 2025
- Agentiq: Agentiq Visibility: services, tiers and pricesas of 13 Oct 2026