A good Google Business Profile is complete, matches your website and is kept up to date. Google names three factors for the order of local results: relevance, distance and prominence. You cannot influence distance, but you can influence relevance and prominence, with accurate details, described services, photos and replies to reviews.
How does Google order the results on the map?
According to Google, local results are mainly based on relevance, distance and prominence. Relevance means how well your profile matches the search. Distance is how far you are from where the search happens. Prominence describes how well known your business is, online and locally.
Reviews are part of it: according to Google, more reviews and positive ratings can help your local ranking. A better ranking cannot be requested or bought from Google.
Source: Google Business Profile Help: Tips to improve your local ranking on Google, accessed 13 Oct 2026
Which details belong in the profile?
Name, address, phone number and website, opening hours, the kind of business as a category and the services you offer. Google names complete and accurate details explicitly as the basis for a good local ranking.
Describe services the way customers search for them, “gutter cleaning” rather than “services”. And keep the details the same as on your website.
Source: Google Business Profile Help: Tips to improve your local ranking on Google, accessed 13 Oct 2026
How important are photos?
Photos show customers what to expect: your premises, your team, your work. Google recommends adding photos and videos to the profile.
Use real pictures instead of stock photos and replace them when something changes.
Source: Google Business Profile Help: Tips to improve your local ranking on Google, accessed 13 Oct 2026
How do I handle reviews?
Reply to reviews, good and bad, factually and politely. According to Google, replies show that you value your customers' feedback.
Google's policies forbid rewards for reviews such as discounts or free services, asking only happy customers for positive reviews, and reviews from a conflict of interest, for example by employees. Google removes such content.
Sources: Google Business Profile Help: Tips to improve your local ranking on Google, accessed 13 Oct 2026; Google Maps: Prohibited and restricted content, accessed 13 Oct 2026
How often should I update the profile?
Whenever something changes: a new service, different opening hours, a holiday closure, new photos. With posts you show news and offers right in the profile.
Agentiq Visibility keeps details, services and posts current so that you appear correctly on the map, and shows in the monthly report where you stand.
How does Agentiq Visibility help?
Be found on Google, on the map and in AI answers.
- Google and AI assistants in one service
- Expert articles and a well-kept Google profile
- Monthly report with your rankings
From €99 a month, net, plus VAT.
Frequently asked questions
Can I pay for a better position?
No. According to Google, a better local ranking can be neither requested nor bought. Paid ads are separate from it.
May I ask customers for a review?
Yes, if you ask everyone and offer nothing for it. Asking only happy customers for positive reviews or giving a benefit for a review is forbidden.
What do I do about an unfair review?
Reply calmly and factually, without revealing your customers' data. If the review breaks Google's policies, you can report it.
I have no profile yet. Who sets it up?
Agentiq Web sets up the Google Business Profile as an add-on for a one-off €49. After that, Agentiq Visibility keeps it current.
What does Agentiq Visibility cost?
Agent €99, Team €299 and Department €499 a month, net, plus VAT. The first 14 days are free, after that the contract can be cancelled monthly.
Sources
- Google Business Profile Help: Tips to improve your local ranking on Googleaccessed 13 Oct 2026
- Google Maps: Prohibited and restricted contentaccessed 13 Oct 2026
- Agentiq: Agentiq Visibility: services, tiers and pricesas of 13 Oct 2026
- Agentiq: Agentiq Web: services, tiers and pricesas of 13 Oct 2026