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Website for a practice: what belongs on it?

Services, team, appointments and directions, without promises of healing. With Agentiq Web €99 a month, with online booking €179.

Agentiq WebAs of 3 min read
In short

A practice's website shows services, team, opening hours, directions and the way to an appointment, and it follows the German Act on Advertising in the Healthcare System. With Agentiq Web it costs €99 a month for up to 10 pages or €179 with online booking and up to 40 pages, net and without a setup fee. It becomes multilingual in Premium for €329.

What do patients look for on the site?

Whether the practice offers the treatment, whether it takes statutory or private patients, when it is open, how to get there and whether it is accessible. And who treats: photos and qualifications of the team build trust.

The most important button is the one to an appointment, by phone or online.

What does the healthcare advertising law require?

Advertising for treatments must not mislead. Promises such as a certain cure are not allowed, nor are certain before-and-after images. So describe factually what a treatment is and whom it suits.

Source: gesetze-im-internet.de: German Act on Advertising in the Healthcare System (HWG), accessed 13 Oct 2026

What applies to forms and accessibility?

If someone writes symptoms into a contact form, that is health data, specially protected under Art. 9 GDPR. So ask only for what you need for the appointment.

The German Accessibility Strengthening Act exempts micro-enterprises that provide services: fewer than ten employees and no more than 2 million euros annual turnover or balance sheet total. A readable site with clear contrast still pays off, especially for older patients.

Sources: European Union, EUR-Lex: Regulation (EU) 2016/679, General Data Protection Regulation, 27 Apr 2016; gesetze-im-internet.de: Accessibility Strengthening Act (BFSG), section 2, definitions, accessed 13 Oct 2026; gesetze-im-internet.de: Accessibility Strengthening Act (BFSG), section 3, accessed 13 Oct 2026

Which tier for which practice?

PracticeWhat it needsTier
Single practiceServices, team, hours, directions, phoneStarter, €99
Practice with online bookingPlus booking and chat around the clockBusiness, €179
Multilingual practicePages in several languages, own designPremium, €329

Monthly prices net, plus VAT, no setup fee. Paid monthly, no minimum term, cancellable at the end of the billing month; paid yearly, 12 months fixed, then cancellable at the end of the year.

Source: Agentiq: Prices of all products, as of 2 Nov 2026

How does Agentiq Web help?

Agentiq Web

A website that convinces and is found properly.

  • Built right after the conversation, depending on the tier
  • From €99 a month, no setup fee
  • Editor included

From €99 a month, net, plus VAT.

Frequently asked questions

Does the chamber belong in the legal notice?

For regulated professions, the responsible chamber, the statutory professional title and the country that awarded it belong in the legal notice under section 5 DDG.

Can I show reviews on the site?

Yes, if they are genuine and you do not pick them to create a false picture. For health professions the healthcare advertising law applies on top.

How do new patients find me?

Through Google and more and more through AI assistants. That is what Agentiq Visibility is for, and it connects with the website.

Sources

  1. gesetze-im-internet.de: German Act on Advertising in the Healthcare System (HWG)accessed 13 Oct 2026
  2. European Union, EUR-Lex: Regulation (EU) 2016/679, General Data Protection Regulation27 Apr 2016
  3. gesetze-im-internet.de: Accessibility Strengthening Act (BFSG), section 2, definitionsaccessed 13 Oct 2026
  4. gesetze-im-internet.de: Accessibility Strengthening Act (BFSG), section 3accessed 13 Oct 2026
  5. Agentiq: Prices of all productsas of 2 Nov 2026
  6. gesetze-im-internet.de: Digital Services Act of Germany (DDG), section 5, general information dutiesaccessed 13 Oct 2026

Your next website right after the conversation.

One conversation, then we build. You see the draft before it goes live.